Although MoCA is primarily designed as a cognitive screening tool, it is still relatively time consuming (taking approx. Recent evidence has demonstrated that the MoCA is, at the present moment, the best screening tool for MCI (pooled sensitivity, 89% pooled specificity, 75%) 2, and that it is also an excellent screening tool for post-stroke cognitive impairment (pooled sensitivity, 81% pooled specificity, 79%) 3. in 1996, and was initially used and validated to detect mild cognitive impairment (MCI) and mild forms of Alzheimer’s disease 1. The Montreal Cognitive Assessment (MoCA) was developed by Nasreddine et al. The Chinese version of the MoCA 5-min protocol can be used as a valid screening for patients with stroke. These three assessments demonstrated equal performance in differentiating patients with stroke from controls. We found that the 5-min protocol did not differ from the MoCA in differentiating patients with cognitive impairments from those without (area under the receiver operating characteristic curve, AUC, of 0.948 for the MoCA 5-min protocol v.s. In this study, the Neurobehavioural Cognitive Status Examination (NCSE) was used as an external criterion of cognitive impairment. A total of 54 patients and 27 healthy controls were enrolled in this study. In addition, an institutional brochure with a digital flipbook was developed to target larger medical and research institutions interested in licensing MoCA.The aim of the present study was to examine the concurrent validity of 2 Chinese versions of the short version of the Montreal Cognitive Assessment (MoCA) in patients with stroke, i.e., MoCA 5-minute protocol and National Institute for Neurological Disorders and Stroke and Canadian Stroke Network (NINDS-CSN) 5-minute Protocol. This included a tri-fold brochure that targeted occupational therapists, nurses, neurologists, psychiatrists, and geriatricians. Quaintise paired inbound marketing efforts with traditional outbound efforts to create a well-rounded and tailored approach to their outreach. We also redesigned a sequence of trigger emails to help further nurture and optimize conversions. Quaintise created an email campaign to educate existing MoCA test users on the benefits of becoming a trained MoCA test administrator. However, up to this point, very little had been done to engage with this community. The website’s online registration feature had developed a large community of healthcare practitioners over the years. Because the majority of test users stemmed from digital visitors, our first effort was a website redesign with optimized landing pages intended to nurture visitors into MoCA test registrants, and MoCA test registrants into trained MoCA test administrators. In order to use the test and purchase training, website visitors must register on the website. The positioning and key message alignment set the tone for our deliverables, while the agreed-upon goals and metrics enabled us to focus our efforts on achieving measurable results. Quaintise developed a strategy that analyzed competitors and promoted the MoCA test’s superiority by highlighting key differentiators and value propositions. Quaintise led the efforts, managing several internal and external teams that played an instrumental part in launching our strategy. This required a well-defined strategy, actionable plan, and measurable evaluation to ensure goals and objectives were achieved. In order to do this, the current business model needed to evolve accordingly. This would reduce variability and ensure the highest level of accuracy both for legal purposes and to set a higher industry standard. As their community of test users grew, MoCA also needed to update their training and certification requirements. As the test began to receive global recognition from several studies and media outlets, there was an opportunity to capitalize on this momentum. The MoCA test is the “new kid on the block” when it comes to cognitive testing. Limited resources meant prioritizing projects and working closely with key players in a team effort to accomplish goals.Business model innovation is always a risk that requires expert strategy, careful transition, and flawless execution.The MoCA test is relatively new compared to its competitor, the MMSE, that has dominated the market since 1975.
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